Seasons Greetings
    

Flash News: Elon Musk mocks Biden for ignoring his company's historic space flight     - | -     COVID creates shortages of an array of U.S. medical supplies     - | -     FBI searches family home of fiancé Brian Laundrie after her likely remains were found #vanlife     - | -     The Biden cat's arrival to the White House has been delayed     - | -     Top U.S. General confirms Chinese, nuclear meetings but denies anti-Trump Plot      - | -     Russia still largest driver of disinformation on social media, Facebook report finds      - | -     Human remains found inside 500-pound alligator. How common are alligator attacks?      - | -     'New' Van Gogh drawing to go on display in Amsterdam museum      - | -     1 in every 500 US residents have died of Covid-19      - | -     Facebook draws lawmaker scrutiny over Instagram's impact on teens      - | -     Donald Trump's mental health becomes an issue again      - | -     Pakistan's Imran Khan says world should give Taliban 'time' on human rights but fears 'chaos' without aid      - | -     COVID-Sniffing dogs at miami airport have 99 percent accuracy at detecting infections      - | -     Biden vaccine plan hinges on rarely used rule, inviting legal challenges      - | -     New York city schools reopen to a mixture of fear and relief      - | -     U.S. COVID deaths highest since march, with Mississippi hit hardest      - | -     FBI releases newly declassified document on Saudi government's role in 9/11 attacks      - | -     Former Navy Commander Sentenced to Life in Prison for ‘Heinous’ Sexual Abuse and Child Pornography of a Family Member      - | -     Stop mounting your TVs above the fireplace: Why it's actually a terrible idea      - | -     What a CDC report says about vaccine effectiveness against the Delta variant      - | -     Pro-China misinformation operation attempting to exploit US Covid divisions      - | -     FBI releases new videos of suspect who planted pipe bombs outside RNC, DNC      - | -     Telemedicine abortion gets restricted in new executive order by South Dakota Gov. Kristi Noem      - | -     Geronimo the alpaca, who UK health officials killed thinking he had bovine tuberculosis, might not have been sick      - | -     20 years on, 9/11 mastermind still awaits Guantanamo trial      - | -     Medicine is an imperfect science – but you can still trust its process      - | -     Trump's inner circle says after Afghan debacle he will run in 2024      - | -     J&J Shot study shows Covid infections halved in health workers      - | -     U.S. probing nearly 350 reports of oil spills in wake of Hurricane Ida      - | -     How to protect children under 12 from Covid-19, according to Fauci      - | -     TikTok, live streaming, and 'creator economy' quickly changing social apps landscape      - | -     Relatives of MH17 victims speak of trauma in court      - | -     Doctors in Covid-19 are 'surprised and disappointed' at new record hospitalizations      - | -     Singing star Sarah Harding dies at 39 after cancer fight      - | -     As Donald Trump makes noise about 2024, Melania Trump tries to stay out of the public eye      - | -     COVID vaccine boosters: When is it time for that extra shot? Here's what we know      - | -     At least 46 dead after flooding overwhelms NYC, Northeast      - | -     States that had some of the worst Covid-19 case rates in past week also reported the highest rates of new vaccinations      - | -     There's now an official Trump Card design, and getting one will cost you $45      - | -     British defense secretary suggests US is no longer a superpower after Afghanistan withdrawal      - | -     15M Covid vaccine doses have been wasted in the U.S. since March, new data shows      - | -     As Biden falters, a two-man race for the 2024 GOP nomination begins to take shape      - | -     What Hurricane Ida Means for Louisiana's COVID-19 Problem      - | -     Mu COVID variant, which scientists fear is resistant to vaccines, detected in 39 countries      - | -     Ida left more than 1 million without power for possibly weeks, and now comes the scorching heat      - | -     Florida woman hospitalized with Covid returns home to find husband dead of same disease      - | -     Radioactive snakes could help scientists track fallout from Fukushima Disaster      - | -     Covid third wave could peak between Oct-Nov in India; intensity expected to be 1/4 of second wave      - | -     One dead, New Orleans without power as Hurricane Ida slams Louisiana      - | -     Fear and anticipation on the streets of Kabul as Afghans adapt to Taliban rule      - | -     Florida radio host 'Mr. Anti-Vax' dies of COVID-19      - | -     This new antibody can stop all COVID-19 strains, including new variants, experts say      - | -     Biden on terror attack in Afghanistan, eviction moratorium blocked among others      - | -     Biden and Trump battle over what could have been in Afghanistan      - | -     Alone in the sky, pilot and fiancee save 17 in Tenn. flood      - | -     Experts find 231 million year-old fossil, ancestor to most reptiles      - | -     With more than 100,000 people in the hospital with Covid-19, this August is worse than last, expert says      - | -     Nearly two dozen San Diego, California, students and their families are stuck in Afghanistan      - | -     California looking to pay drug addicts to stay sober      - | -     Will an asteroid ever hit Earth? NASA scientist gives reassuring answer      - | -     Biden receives inconclusive intelligence report on covid origins      - | -     Why Biden will end the final mission in Afghanistan in just 7 days?      - | -     China wants families to have three children. But many women aren't convinced      - | -     Strange wasp nests glow neon green under UV light      - | -     Twin babies were 'swept away' in Tennessee floods that killed at least 22      - | -     Kathy Hochul sworn in as 1st female New York governor; Cuomo blasts state attorney general      - | -     Taliban takeover prompts fears of a resurgent al-Qaida      - | -     Kamala Harris condemns China, deflects from Kabul      - | -     At least 5 South Florida officers died from Covid-19 in one week      - | -     Heartburn drug may help doctors fight Covid-19      - | -     Dozens of US Air Force planes head to Kabul as 20,000 people remain stranded at airport      - | -     Astronauts and satellites watch Hurricane Henri from space as US Northeast braces for storm      - | -     US Covid-19 hospitalizations for children and adults under 50 reach their highest levels yet, CDC data shows      - | -     Afghans plead for faster US evacuation from Taliban rule      - | -     OPEC tells a weak, incompetent US president to drop dead      - | -     The Taliban want the world to think they've changed. Early signs suggest otherwise      - | -     Alabama has no available ICU beds while thousands of students quarantine in New Orleans and Florida      - | -     Seth Meyers Mocks George W. Bush’s Afghanistan Statement      - | -     Einstein's E=mc2 equation creates matter from light for first time      - | -     A complete “U turn” Taliban pledge 'totally different' moderate face as west continues evacuations      - | -     U.S. to Ship First of 500 Million Shots Pledged by Biden at G-7      - | -     Taliban announces 'amnesty,' urges women to join government      - | -     Chris Cuomo and his brother: 'I tried to do the right thing'      - | -     Why Jeff Bezos' Blue Origin is going to war with NASA and SpaceX      - | -     New York AG criticized for handling of Daniel Prude killing after Cuomo investigation      - | -     Biden administration taken to surprise by rapid Taliban seize in Afghanistan      - | -     Trump claims Afghanistan withdrawal would have been 'much more successful' if he were president.      - | -     Chaotic scenes at Kabul airport as Afghans and foreign nationals flee Taliban      - | -     Oregon Breaks COVID-19 hospitalization record three days in a Row     - | -     Should kids wear masks in school? These states have banned mandates despite experts’ pleas     - | -     Biden administration announces new two-month eviction moratorium     - | -     Death reported from Ebola-Like Marburg virus in West Africa     - | -     No lines at the buffet, daily onboard testing: Here's what it's like to take a cruise right now      - | -     Every two days, US wildfires are consuming an area the size of Washington, DC. And there's no let-up in sight      - | -     New York Times lawyer mistakenly sends private email on how to deal with the union to the union      - | -     Mumbai, India records first death from Delta Plus Covid variant      - | -     Officials still looking for parents of 337 separated children, court filing says      - | -     Missouri girl spent 5 days on oxygen, illustrating the growing problem of children not being vaccinated for Covid-19      - | -     Galaxy Z Flip 3 is $1,000 and no longer looks like a foldable drink coaster      - | -     India's Covid Situation Getting Worse, 'Daily Death Load      - | -     Pediatrician warns parents: Don't 'underestimate' the virus: Covid updates      - | -     Schools reopening without masking 'is a formula for disaster,' Louisiana children's hospital doctor says      - | -     NY Gov. Andrew Cuomo resigns after sexual harassment allegations, investigation      - | -     Female reporter being hunted by the Taliban tells her story      - | -     US turns to social media influencers to boost vaccine rates      - | -     US Covid-19 hospitalization and death rates double, 2 Texas ERs temporarily shut down      - | -     Biden’s radical remaking of America      - | -     Explainer: Beyond Delta, scientists are watching new coronavirus variants      - | -     Tens of thousands of vaccinated people may catch Covid-19. But the unvaccinated are 'the big highway of transmission,' experts say      - | -     Town burns to ashes in raging Northern California wildfire      - | -     Dr. Fauci Praises Trump for 'Wise Investment' in COVID-19 Vaccine Development      - | -     Gamma, delta, lambda – here’s your guide to the Greek alphabet of the COVID-19 variants      - | -     U.S. COVID-19 cases hit six-month high at over 100,000      - | -     Is Indian govt going back on vaccine policy by tapping into 25% jabs reserved for private hospitals?      - | -     Mark Levin says Biden should be removed from office      - | -     Delta plus: What we know about the latest coronavirus variant      - | -     Florida and Texas had one-third of all Covid-19 cases in past week, official says      - | -     Andrew Cuomo quizzed for 11 hours about sexual harassment and misconduct accusations      - | -     Tucker Carlson slams former President Obama over birthday bash      - | -     Afghans who risked lives to help American troops set to arrive in US      - | -     Are Covid boosters needed? Some nursing home residents to have immunity checked      - | -     How Biden’s sherpa, Steve Ricchetti, scored the big deal      - | -     'Frightening' Covid surge widens Japan's emergency      - | -     The US see rise in Covid cases; Delta variant feared as most contagious and dangerous strain      - | -     A man was charged with hate crimes for attacks on Muslims in New York City      - | -     Outrage grows after Deputies beat native American man, kill his dog      - | -     Beijing reports first Covid case in 179 days as alarm grows over Nanjing Delta cluster      - | -     Is Houston seeing a mirror image of last year's COVID summer surge?      - | -     Apple says chip shortage reaches iPhone, growth forecast slows      - | -     Two dead after leak at Texas chemical plant      - | -     Can Biden's plans manufacture more US factory jobs?      - | -     House begins Capitol attack inquiry as Republicans set to boycott proceedings      - | -     Barbara Boxer: Former California senator is a victim of assault and theft      - | -     The US could see 200,000 Covid-19 cases a day within the next six weeks: Former CDC director      - | -     Five die as Indian policemen fire at each other      - | -     Why India's outbreak is a threat to the world     - | -     Suspected smuggling boat tragedy in San Diego adds to Biden's migrant crisis woes     - | -     Maryland votes to nix state song, a Confederate call to arms     - | -     Kim Janey rewrites history, Boston's first Black and female mayor     - | -     Gunman kills 10 at Colorado supermarket in second US mass shooting in a week     - | -     Kamala Harris laughs when asked if she will visit the border raises sharp criticism online     - | -     Roger Stone under fresh scrutiny as Capitol attack investigation intensifies     - | -     Vaccines will likely not be mandatory for teachers: Biden’s Education Secretary     - | -     Fauci warns about potential for an oncoming resurgence of virus if restrictions eased     - | -     Biden plug relief to Americans, celebrates 'transformational' victory on COVID-19 relief     - | -     LA Schools to Reopen in mid-April & NY City will open high schools next week     - | -     Women are tired of explaining to men like Andrew Cuomo why sexual harassment is wrong     - | -     Biden signs orders on gender equity, nominates two women to be four-star commanders     - | -     Nation takes baby steps to normality after year in lockdown; "The virus isn't going to go away," says Harvard epidemiologist     - | -     Rumours of vaccine site giving jabs to anyone because of low demand. Hundreds lined up     - | -     Vaccine supply will "dramatically" increase in weeks ahead: Fauci     - | -     Biden calls it "Neanderthal thinking" slams Texas and Mississippi's decisions to lift COVID-19 mask mandates     - | -     This Is What GOP Feared. Now that Trump Has Governed with Executive Orders, Dems Plan to Do Same      - | -     Man Throwing 'Incendiary Devices' at ICE Detention Center Is Killed in Attack      - | -     Mueller Hearing Pushed Back a Week to Allow More Time for Him to Answer Questions      - | -     Trump Tells 4 Congresswomen of Color to 'Go Back' to 'Crime-Infested' Countries They Came From      - | -     GOP Congressman Invokes 'The Deep State'

Business & Technology

TikTok, live streaming, and 'creator economy' quickly changing social apps landscape

viewsViews 252

TikTok, live streaming, and 'creator economy' quickly changing social apps landscape

2021-09-07 00:58:35

By Dwaipayan  Image Source: Screen Shot

Live streaming and the explosion of the "creator economy" are igniting the current rise in social media app use and rapidly changing the landscape, a new study finds.

This year alone, consumers have already downloaded more than 9.2 billion apps and are expected to spend 740 billion hours on them. That includes an estimated 548 billion hours of them live streaming - in top apps including TikTok, Twitch and Instagram, according to mobile data and analytics tracker App Annie in its "The Evolution of Social Media Report"

Other report findings show that this year's hourly usage on apps will likely surpass last year's total of nearly 800 billion hours mostly in part to increased use in mobile and other devices due to the ongoing COVID-19 pandemic.

App Annie cites the usage surge of Twitch, which is celebrating its 10th anniversary. As Twitch initially rose to popularity with gamers and has more than 30 million people who visit the site daily, more consumers are turning to Twitch to make connections outside of game streams from everything ranging from music to comedy, App Annie found.

"Authentic, real-time connection is driving meaningful growth and is set to underpin the future landscape of social media apps," App Annie said.

Marcus "djWHEAT" Graham, Twitch’s head of community productions who’s been with the platform since its start in 2011, told USA TODAY in June that Twitch has empowered millions of creators "who now truly have a ‘job that they love’ that allows them to share their passions with their communities."

Many of those passionate Twitch streamers last week participated in a boycott, #ADayOffTwitch, to protest a spate of "hate raids," on the platform. In response, Twitch said "it's working hard on improved channel-level ban evasion detection and additional account improvements" to help make the site safer.

App Annie's report also reflects how some creators are even being encouraged to get paid to produce original content on apps. Facebook CEO Mark Zuckerberg recently said the social network is planning to pay up to $1 billion to those who create content on its platforms through 2022. The company also said it won't take a cut on creators' revenue until 2023.

Social media rival Twitter has also proclaimed that it wants to help its content creators make money. Twitter recently added two new features, including Super Follows, which allows users to charge a monthly subscription fee for extra content.The other feature, Tip Jar, allows users to send money directly to their favorite Twitter accounts.

Lexi Sydow, App Annie's head of insights said the changes are part of an emerging trend. Some of our favorite apps are shifting from primarily texting, chatting and photo sharing to also focusing on gaming, sharing videos and continuous streaming to appeal to consumers, Sydow said.

Consumers are expected to spend an estimated $6.78 billion via social apps worldwide this year, according to the App Annie report. The figure includes American and Japanese consumers spending more than $1.5 billion on app usage during the first six months of 2021.

"It's a momentous shift and is quickly becoming a really important part of the narrative in social growth," Sydow said of the consumer social apps spending. She said App Annie projects the apps spending could climb up to $17.2 billion annually by 2025, a 29% increase.

App Annie's report also comes as tech giant Apple said it's letting app developers email their users about ways to sidestep the iPhone maker when signing up for subscriptions. Previous moves could have led apps to be removed from Apple's popular app store, which is a perennial cash cow for the iPhone maker.

Is your grandma trending?: Social media's 70-plus 'grandfluencers' debunking aging myths, attracting young followers

The App Annie report said TikTok is the most downloaded social and entertainment app in the world for a second straight year. Instagram, which just asked its 1 billion users worldwide to verify their birthdates, has supplanted its parent company Facebook as the second-most downloaded app globally, the report said.

The rest of the top 10 most downloaded apps include 2020 repeats WhatsApp, Telegram, Snapchat, Facebook's Messenger and new entrants CapCut, MX TakaTak and PicsArt Photo & Video Editor. The latter three show a shift toward downloading apps that favor videos and creating content, replacing the popular apps Netflix, Likee and Pinterest.

The theme of users preferring to download and use short-form video content and live streaming apps are prevalent, the report said. As a result, many consumers are opting toward paying for sometimes raw and unedited work by creators instead of professionally produced content.

"Consumers are opening their wallets to the creator economy at a level we've never seen before," the report said.

One app that App Annie says encourages consumer spending is Singapore-based Bigo Live which uses "beans" as a form of "gifting" (giving funds) to content creators during live streams. Other apps with similar practices include Twitch, where users can send "bits," and TikTok uses "virtual coins" to compensate creators.

With about 400 million users in more than 150 countries, Bigo Live represents what vice president Mike Ong unapologetically describes in the App Annie report as live streaming becoming "the new social language."

"We are committed to helping our broadcasters becoming the celebrities of tomorrow," Ong said.

Sam Yang, App Annie's senior vice president said it's hard to keep up with apps because they constantly change due to the landscape and the increased competition to get consumers.

"What we're seeing today will likely not be what we see in a year from now," Yang said.

Post Your Comment




Most Recent News

La Liga: Madrid Boss Ancelotti Empathizes With Rival Koeman's Situation at Barcelona

21 September, 2021

  Madrid boss Ancelotti empathises with Koeman's situation at Barcelona  ...More

Golf: Jordan Spieth Hoping 'Youth and Fire' Can Spark Team USA to Ryder Cup Glory

21 September, 2021

  Spieth hoping 'youth and fire' can spark Team USA to Ryder Cup glory  ...More

Boxing: Jojo Diaz Asks Who Wants to Fight? Ryan Garica or Devin Haney?

21 September, 2021

  Jojo Diaz: Who wants to fight? Ryan Garica or Devin Haney?  ...More

Get Published

Want to publish your own articles?

Create an account, and submit your articles, photos and/or videos. They will be reviewed by our professional copy editors, and if it is approved, it will be published for all our readers to view.

 
 

MORE FOR YOU