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Instagram to Let Users Follow Hashtags in Addition to Accounts
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13 Nov 2017 02:02 AM EST

If you’ve logged into Instagram lately, you might have noticed a new option that makes it easier to keep track of the things you’re interested in. Currently, the social media site only lets you follow individual accounts, but it is testing out a new feature that will allow you to follow hashtags, which should make it easier to find the content you love. The benefits of this new feature are fairly straightforward. If you want a page full of cute puppies, but can’t be bothered to search for all the cute puppies on Instagram, you can just follow the hashtag #cutepuppies in order to more easily get your daily doggy fix. This can also make it easier to find posts relating to niche topics, because rather than trying to find someone who posts about that topic, you can simply follow the topic itself.

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