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OkCupid Teams Up With Planned Parenthood
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13 Sep 2017 02:00 PM EST

This week, dating website OkCupid announced that users who have answered “No” to the question “Should the government defund Planned Parenthood?” will be awarded a badge that reads ”#IStandWithPP," and have it displayed on their profile. In a statement Wednesday, OkCupid said that the badge is a way to not only support the health care organization but to also promote others who have the same badge, thus making it easier to match people with similar political views. Melissa Hobley, OkCupid’s CMO, added, "When we looked at the data, we saw that our community on OkCupid was talking about Planned Parenthood. So we decided to make it easy to find the folks who cared about the same thing.”

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