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Researchers at the University of Pennsylvania have found that offering a $100 incentive increased the rate of patients getting colorectal cancer screenings. The new study showed that rates of preventive colonoscopy screenings more than doubled when a $100 incentive was offered to eligible patients. Of the incentive, non-incentive and control group, only 1.6 percent of the control group and 1.5 percent of the non-incentive group had a screening colonoscopy within the three-month time period. However, 3.7 percent of the monetary incentive group had a screening colonoscopy within the three-month time period.