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Trash And Identity
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18 May 2017 11:54 AM EST

A new study found that when a coffee order is mislabeled with a person’s name spelled wrong, that person is less-likely to recycle the cup. They discovered this by having a juice tasting where several people drank from cups with mislabeled names. Jennifer Argo, an author of the study, stated, “We are averse to trashing something that is tied to our identity as it would be conceptually similar to trashing a part of the self, which makes people more likely to recycle.”

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