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Business & Technology

Vera Bradley Reveals New "Feminist" Ad Campaign

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Vera Bradley Reveals New "Feminist" Ad Campaign

2016-09-28 02:47:38

Ads from Vera Bradley’s new “It’s good to be a girl” campaign adorn the walls of the shuttle train between Times Square and Grand Central. Instead of attracting a feminist audience as they attempted, the ads instead isolate the Vera Bradley Brand as somewhat sexist. The ads boast phrases such as “we’ll take a handbag over a briefcase any day” and “getting your glass of wine poured first.” It seems like Vera Bradley’s marketing team should take a hint about the realities of sexism before they attempt to play to their feminist customers.

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