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Basketball: Hyperice Named Official Recovery Technology Partner of the NBA

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Basketball: Hyperice Named Official Recovery Technology Partner of the NBA

2020-07-30 13:24:11

 

-NBA release posted by Daniel Mogollon, Staff Writer; Images: Hyperice performance technology. (Image Source: NBA)

NEW YORK – Hyperice, a leading recovery and performance technology brand and innovators of percussion, vibration and thermal technology, and the National Basketball Association (NBA) today announced a multiyear partnership that makes Hyperice the Official Recovery Technology Partner of the NBA.

Tipping off the partnership during the NBA Restart in Orlando, Hyperice will provide NBA players with access to the custom-designed Hyperbox featuring a Hypervolt device, the world’s quietest hand-held percussive massager, which launched in 2018 to help anyone move better and recover faster.  The Hyperbox was engineered to make the Hypervolt available to players while they recover on the bench.  The device will be located underneath each NBA player’s seat for easy access during the season and at marquee league events, including NBA All-Star and MGM Resorts NBA Summer League.

“The NBA is one of the most forward-thinking organizations in the world, and we are proud to be named its Official Recovery Technology Partner,” said Jim Huether, CEO of Hyperice.  “We share a common vision: to prioritize player health and optimize performance.  Now, for the first time ever, NBA athletes will have real-time access to cutting-edge recovery technology courtside. This partnership elevates the in-game experience and raises the wellness and recovery bar for sports leagues and organizations worldwide.”

“Our partnership with Hyperice furthers our commitment to optimizing player performance and recovery through innovative technology,” said Dan Rossomondo, NBA Senior Vice President, Media and Business Development.  “We are grateful to have the opportunity to team up with Hyperice as the NBA season restarts and offer the benefits of Hypervolt devices to players while they recover courtside.”

As part of the partnership, Hyperice will premiere its “Keep Moving” television commercial on Thursday, July 30, on TNT during the LA Clippers vs. Los Angeles Lakers game, which tips off at 9 p.m. EDT.   “Keep Moving” highlights Hyperice’s world-class athlete roster which includes six-time NBA All-Star Blake Griffin of the Detroit Pistons, Naomi Osaka, Juju Smith-Schuster and Colleen Quigley.  The spot can also be viewed here.

“When I invested in Hyperice back in 2011, they were a small startup that was developing products to help players enhance their recovery and improve performance,” said Blake Griffin.  “The brand has made huge strides since then and has continued to evolve and innovate new technologies that we as players have all benefited from.”

“Since the beginning of Hyperice, we have collaborated with NBA players and training staffs to develop technologies that would empower players to improve their performance and longevity,” said Anthony Katz, Founder and President of Hyperice. “This partnership shows our continued commitment to advancing the game for future generations.”

The 2019-20 NBA season resumes Thursday. For the complete game and national television schedules for TNT, ESPN, ABC and NBA TV, visit NBA.com.

About HYPERICE
Hyperice is an Inc. 500 global recovery and movement enhancement technology company specializing in vibration, percussion and thermal technology. Hyperice’s technology is used by the world’s most elite athletes in professional and collegiate training rooms, as well as rehabilitation facilities and fitness facilities globally. Hyperice has applied its technology and know-how to industries such as fitness, esports, healthcare, massage, and workplace wellness. In March 2020, Hyperice acquired NormaTec, innovators of cutting-edge pneumatic compression systems, to deliver world-class performance and wellness solutions. For more information, visit www.hyperice.com.

 

 

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