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Beyoncé Offers Peek At Adidas Collaboration

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Beyoncé Offers Peek At Adidas Collaboration

2019-12-11 00:50:04

Beyoncé teased new items from her upcoming collection with Adidas in a series of Instagram posts that have gone viral. The products include a bodysuit, white and maroon leather sneakers, and several pieces of gold jewelry. According to Business Insider, the singer announced that the collection will officially drop on January 18. Adidas is hoping for a massive boost in sales from the partnership with the entertainer. With a social media following of more than 135 million followers on Instagram, that boost is almost guaranteed. The creative partnership was announced in April through several viral posts that featured Bey in an Adidas bodysuit. Beyoncé was tapped to help design new apparel as Adidas continues to build out its women's category.

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