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Business & Technology

McDonald's Spending Millions To Regain Crown

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McDonald's Spending Millions To Regain Crown

2019-10-05 22:09:42

McDonald's headquarters and franchisees are investing millions of dollars to speed up drive-thru times after six years of increasingly long waits. On Monday, McDonald's announced a new program to encourage certain franchisees to upgrade their drive-thrus, according to internal documents obtained by Business Insider. McDonald's announced in March it would acquire Dynamic Yield in a $300 million deal and add new AI capabilities to drive-thrus. The fast-food giant has been making behind-the-scenes tweaks to speed up drive-thru, like cutting menu items, adding new tech, and having workers compete with other locations on service times.

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