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According to a Business Insider Intellegence report, the smartphone is getting smarter as tech and internet companies inject increasingly sophisticated computer vision and object recognition functions into their hardware and software. The ability to "understand" what the user is pointing their mobile camera at and "read" the image has opened the door for visual search. Foreseeing the potential for mobile visual search to create new revenue opportunities, brands are attempting to harness the smartphone camera's increasing sophistication to engage with consumers and drive sales.