3 Jul 2013 04:00 PM EST
Why Apple's budget iPhone is risky business
Apple's plan to release a budget iPhone is clearly fraught with peril for the company: It needs to make sure that it gets an affordable device out to consumers in emerging markets without sacrificing too much of the profit margins that have made it one of the most profitable companies in world history. Barron's points us to a new research note from UBS analyst Steve Milunovich, who outlines in detail why making a cheaper iPhone is really a risk for Apple's traditional business model. In particular, Milunovich thinks that by going "down market," Apple will be well outside its comfort zone as a premium brand.
iOS Winning More Mobile Ad Share In 2013
Apple's iOS mobile operating system is winning even more ground in mobile advertising market share, according to mobile ad firm Velti. The firm saw Apple's share grow from 59 percent overall to 64 percent between May 2012 and May 2013, with the iPhone 5 grabbing a lot of those new impressions.
ADL X1: This gizmo will pump up the sound of your iPhone
The X1 is a combination digital converter and headphone amplifier, and the Audiophiliac thinks it will make your iPhone, iPad, or iPod sound better than ever.
Heads up, corporate types with valuable data that needs protecting: everything you type into your computer could be captured by spies, and you’d never suspect the device they used to do it. According...
Female CEOs earned more than their male counterparts, and also received higher raises for the second year in a row. However, only a very small number of the largest companies are led by woman....