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KFC Looking At Ways To Bring More Value Meals To The Menu
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9 Oct 2018 05:08 PM EST

KFC is experimenting with a new value strategy that will include new money saving deals. CMO Andrea Zahumensky told Business Insider that customers "are more pinched than ever, so we want to provide solutions for them". KFC, which is known for "bucket deals", will be exploring new approaches to bring savings to their customers. Zahumensky said; "$5 fill-ups and $20 fill-ups will continue to be an important part of our brand and an important part of our strategy, but we're also looking at new tools to bring to the market.


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