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Business & Technology

Electric Mercedes Is Gunning For Tesla's Spot

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Electric Mercedes Is Gunning For Tesla's Spot

2018-09-04 15:38:18

According to Reuters, Mercedes-Benz will unveil its electric SUV on Tuesday. The much-anticipated launch is considered by many to be the beginning of a German onslaught against Tesla’s dominance of the fast-growing market for premium battery cars. Daimler-owned Mercedes, BMW and Volkswagen’s Audi and Porsche divisions are all gunning for the Tesla market. The Mercedes EQC - whose launch program in Stockholm features yoga in a direct appeal to the Millennials who have flocked to Tesla - is the first production model under the carmaker’s electric EQ sub-brand. It will be closely followed by similarly hyped debuts for BMW and Audi.

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