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Alexa Isn't Used To Shop
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8 Aug 2018 06:58 AM EST

Business Insider reports Amazon's virtual assistant software is marketed as something that can make everyday tasks easier — like adjusting smart home settings, playing music, taking notes, and online shopping. However, according to a report published by The Information, only 2% of people who own Amazon Alexa-enabled devices like the Echo have used them to make an online purchase in 2018. Of those 2% who bought something, 90% of them didn't make any additional purchases through Alexa.

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