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Consumers Mad At Whole Foods Partnering With Yellow Fever
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30 Apr 2018 01:06 AM EST

News broke out that Whole Foods partnered with Yellow Fever Eatery and they are receiving quite a bit of backlash. Apparently the company's name comes from the slang term for a white man's sexual attraction to Asian women. Many people find this to be in poor tastes. A Columbia University professor and author Marie Myung-Ok Lee wrote, "An Asian 'bowl' resto called YELLOW FEVER in the middle of whitest Whole Foods-- is this taking back of a racist image or colonized mind?"

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Date: 4 May, 2018
Posted by: Govind Rao Yasa
Comment: Excellent article.
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