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New York City Living

12 Sep 2014 03:29 PM EST

-by Yuliya Geikhman, Staff Writer; Image: SheRides cars may not be hot pink like this taxi, but the female drivers will wear pink scarves for identification. (Image Source: CEFICEFI via Wikimedia Commons)

Yellow cabs are a regular site in Manhattan, and the puke-green “Boro Taxis” are becoming more commonplace in the rest of the city. But soon another color will join the transportation palette: hot pink.

Starting September 16, female drivers sporting pink pashmina scarves will be joining the taxi world through a service called SheTaxi, or SheRides in NYC. Created by Stella Mateo, SheRides is aimed towards providing female passengers with a safe mode of transportation, free from harassment, leering, or inappropriate remarks or behavior.

Mateo also hopes to help women enter the largely male-dominated field through a safe and comfortable entry point. Currently, only about one percent of yellow cab drivers are female.

Anyone wishing to hail one of SheRides’ 50 female drivers will be able to do so through an app. Drivers will be wearing the pink scarf so passengers can recognize them. The service requires that at least one passenger is female—male groups or lone males attempting to hail a ride on SheRides will be automatically redirected to a different taxi company.

Unlike recent strained relations with taxi startups like Lyft and Uber, the city’s Taxi and Limousine Commission gave SheRides a nod.

TLC’s chairwoman Meera Joshi stated: “As with so many service industries, the for-hire vehicle industry continues to get more and more specialized in terms of the products and services it offers.”

The idea for SheRides has been receiving mostly positive feedback from women around the city. Some mention that they are often nervous about getting picked up by strangers in a car at late hours. Having a woman behind the wheel may ease the fears they have.

Stella Mateo is the wife of the NYS Federation of Taxi Drivers founder, Fernando Mateo. The Federation of Taxi Drivers currently has 30,000 drivers, and the Mateo family note that they’ve always used female drivers for their own two daughters.

9 September, 2014
Olive Garden's Confusing 'Never Ending Pasta Passí

Olive Garden's Confusing 'Never Ending Pasta Pass’ Read more

3 September, 2014
Central Perk Opening This Month to Celebrate 'Friends' Anniversary

-by Yuliya Geikhman, Staff Writer; Image: The interior of Central Perk (Image Source: Warner Bros.) Fans of the show Friends will recognize the pop-up coffee shop that’s coming to downtown Manhattan. To celebrate the show’s 20th anniversary, Warner Bros. will be opening a temporary replica of Central Perk, the coffee shop where the Friends... Read more

30 August, 2014
NYC Weekend Events: August 30-31

-by Vania Andre, Staff Writer; Image: Electric Zoo Festival (Image Source: This weekend, get outside and take advantage of events that won’t be happening just any regular summer day. Sample delicious Caribbean food, immerse yourself in Taiwanese culture or dance the night away on Randall’s Island. There’s... Read more

27 August, 2014
Floating Library Swims into NYC in September

-by Yuliya Geikhman, Staff Writer; Image: The Lilac (Image Source: Eden Pictures [Eden, Janine and Jim] on Flickr) New York has a number of historic libraries and a vast collection of books. For the month of September, New Yorkers can take their library experience to the next level, by boarding the Hudson River’s Floating Library. From September... Read more

25 August, 2014
NYPD Urged to Not Record Video or Photo with Personal Phones while On Duty

-by Yuliya Geikhman, Staff Writer; Image: New York City police officers (Image Source: David Shankbone / Wikimedia Commons) It has come to light that NYPD administration issued a warning to all cops against using their phones to record photos or videos while on duty. The warning, dated August 7, reminds policemen that any record taken during their... Read more

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