30 Sep 2014 06:13 PM EST
The Hollywood Reporter says Jack Pan, a senior marketing executive at both Disney and Summit Entertainment, is moving up the ladder in the movie-making capital of the world. Pan is joining Robert Simonds’ new film and television studio as its president of motion picture marketing. Pan will oversee all aspects of marketing including strategy, research and analytics, creative advertising, media, social and digital marketing, integrations, publicity and global alliances. He made his name connecting big ticket movie properties like the Twilight series and Divergent with their fan-girl followings. The as-yet un-named new studio is gearing up to produce and distribute up to 10 mainstream motion pictures a year. It will focus on star-led films in the $20 to $60 million range.
Posted by Samantha Wilson
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