27 Mar 2015 03:21 PM EST
-by Laura Tucker, Staff Writer; Image: Willie Nelson (Image Source: joshbg2k via Wikimedia Commons)
Dan Aykroyd has his own brand of vodka, Bethenny Frankel has her margaritas, and Sammy Hagar has his brand of tequila. Willie Nelson wants to get in on the business of making people happy too, but for him he wants to add his name to another product: he wants to launch his own brand of marijuana.
This marijuana will be sold under the name of Willie's Reserve and could be available next year. Truth be told, this wouldn't be the only famous weed out there. There is currently Bob Marley Naturals and Snoop Dogg's Master Kush.
The famous country singer doesn't just plan to have the brand, though; he also wants to have storefronts selling it as well as pot from other growers that meet Nelson's high standards.
His publicist Michael Bowman says, "Let's just call it the anti-Walmart model," as they want to focus on small, environmentally-conscious growers.
Bowman compares Willie's brand to Whole Foods, saying, "Whole Foods has their 365 brand, or you can buy Stony Brook, or you can buy Horizon."
But it's a little different, as if you're going to a Willie Nelson storefront, you're going to at least want to try his brand. The same can't be true for 365.
Of course for this business model to work, it needs to be sold where marijuana has been legalized for commercial distribution. You won't find it any areas where smoking pot is still illegal. Well, you might find Willie's Reserve, his own special brand, but you're not going to find the storefronts selling it.
Nelson happens to be a co-chair of the National Organization for the Reform of Marijuana Laws (NORML) advisory board and hosted the first annual "Willie Nelson & NORML Benefit Golf Tournament." He was then arrested for possession of marijuana in 2010 and created the TeaPot party with the motto, "Tax it, regulate it and legalize it."
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