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2019-09-25 19:44:341 Oct 2018 01:53 AM EST
On Wednesday Dove launched "Dove 0% Aluminum Deodorant."
True to it's name, the new product is the company's first aluminum-free deodorant.
And while it is free of aluminum salts to block sweat, the deodorant is packed with ingredients, like glycerin, to curb odor.
Maliha Hassan, Dove senior scientist in the department of R&D Deodorants for North America told Allure, "To ensure we are offering our consumers choices for their different needs, we developed an aluminum-free deodorant that is non-irritant and provides all the care of Dove with our one-fourth moisturizers."
Dove's Aluminum-Free Deodorant comes in four different fragrances "Pomegranate & Lemon Verbena, Cucumber & Green Tea, Coconut & Pink Jasmine, and Blue Fig & Orange Blossom."
The Dove 0% Aluminum Deodorant costs $6 dollars a pop and can be found in drugstores and retailers, like Target.
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