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Kristen Bell Attracts More Eyes To La-Z-Boy Ad

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Kristen Bell Attracts More Eyes To La-Z-Boy Ad

2019-08-22 15:35:071 Oct 2018 01:53 AM EST

"The Good Place" and "Veronica Mars" actress Kristen Bell is La-Z-Boy's brand ambassador. And according to Markets Insider, Bell's latest advertising campaign with the furniture brand is a hit with consumers. La-Z-Boy CEO Kurt Darrow explains, "We're getting great reviews on her from customers that love her personality and that she comes across as a very authentic spokesperson." Bell, who also voices Princess Anna in "Frozen," has also sparked more social media coverage, which La-Z-Boy says that they've never had before. Although Bell's campaign started in May, and it's still too early to evaluate her impact on sales, initial market research suggests that her presence may help. Darrow adds that customers who see the campaign are "more interested in and more likely to consider La-Z-Boy."

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