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A $30 Alexa Chung Designer Bag: For Charity AND Small Business
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14 Nov 2017 01:55 PM EST


Alexa Chung is the It girl for all things playful fun and british. If you had always wanted one of her bags but her prices left you pining, you're in luck. Chung unveiled her very first bag in support of the Amex Shop Small annual charity initiative priced at just $30.
So why did Chung decide to launch her first ever bag with an initiative that celebrates the local business owners? She says supporting small independent businesses has always been important to her because it was how she was raised in her tiny English town and now that she has a business of her own, she knows how hard it can be to get something up and running and keep it alive. All profits from the limited-edition canvas bag will go to The Sarabande Foundation, established by Alexander McQueen to support young British creatives.

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