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KA design Tries to Reclaim Swastika as a Symbol of Love
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13 Aug 2017 11:14 AM EST

-by Chanel Adams, Staff Writer; Image: KA design's swastika shirt (Image Source: KA design via Out Magazine)

A swastika is not something you associate with love.

That didn't stop Teespring from attempting to sell T-shirts with the symbol on it in the first place.

A new clothing brand was hoping to reclaim the swastika in an attempt for peace. Since the brand is new, maybe they wanted some publicity.

KA design is the clothing company behind the idea of reclaiming the swastika symbol. Adolf Hitler used the symbol as part of his "Aryan identity" propaganda. The swastika goes as far as 5,000 years.

KA design's T-shirt line went viral on social media. The line includes gray T-shirts and sweatshirts that feature the swastika against a rainbow background. They said that this new symbol is for the LGBT movement. They proudly called their symbol the "new swastika." They didn't understand that selling merchandise in Europe, where the wounds of Nazism and the Holocaust are still fresh.

The company is based somewhere in Europe. The swastika has been banned in Germany. There have been plans for the ban to expand Europe-wide years ago. It's still used as a Nazi symbol in many countries. These T-shirts, however, are promoting a symbol of love with slogans like "peace," "love," and "zen." Though the T-shirts are only $20 each, the brand has been slammed on social media.

In a video posted to the Facebook page on July 12, KA design announced its intention to reclaim the swastika.

"The swastika is 5,000 years old, it's a symbol of peace," the video explained. "It's a symbol of love, it's a symbol of life."

"But one day, Nazism. They took the swastika, rotated it by 45 degrees, and turned it into Hatred, and turned it into Fear, and turned it into War, and turned it into Racism and turned it into Power. They stigmatized the swastika forever. They limited our freedom. The swastika coming back, together with Peace, together with Love, together with Respect, together with Freedom. Introducing the new swastika."

The video has been viewed 1.7 million times and received over 9,0000 comments. Many users rejected the idea that the symbol could be reclaimed as a symbol of peace and love. The Dazed Digital website contacted KA design about its T-shirt line.

"We really like the symbol in its shape and aesthetics, and would love to share the beauty of this symbol detached from the Hatred associated with it," the company said. "The project only represents the first step of our 'master plan', and we are excited about what the future will give us."

The decision to rebrand the swastika as a positive symbol was criticized by many people on social media. However, it was praised by Andrew Anglin of the neo-Nazi website, The Daily Stormer. He claims that he's been trying to reclaim it as a symbol of love, not hate.

"I want to say that I am in 100% support of the rebranding of the Swastika as a symbol of love. I have been trying to do this for years, and I am thankful that hippies are finally getting on-board with that particular project," Aglin wrote.

The T-shirts and sweatshirts haven't been pulled from Teespring. The clothing line is still available on the website for $20 to $27 dollars each.

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Recently Posted Comments
Date: 16 August, 2017
Posted by: Diana
Comment: Swastika actually represents peace but it has been re-energized as the symbol of hatred
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