Site Search
Google Search
Breaking News: Search And Rescue Underway After US Destroyer Collision      - | -     China/ India Clash Raises Himalayas Tension      - | -     LA Times Editorial Tears Into Trump      - | -     This map shows if clouds will block the solar eclipse in your state      - | -     Republican Senator Continues To Condemn Trump      - | -     Wanting To Live Forever Is Instinctual      - | -     North Korea Sends Warning As US-S Korea Military Exercises Start     - | -     No Nazi Statues; No Confederate Statues      - | -     Canada's Trudeau Warns Against Entering Country 'Irregularly'
Foaming Body Wash Is Having A Moment. Here's The Secret Reason Why
Get Beauty & Fashion Alerts

18 Mar 2017 06:32 PM EST

Remember when bath time was simply a pre-jammies and bedtime bubble festival? Well, good news for everyone who's a kid at heart: Bubbles are back—in a major way—and they're taking the form of fun, foaming body washes. According to Allure Magazine, the desire to return to childhood rituals is simple: To evoke the sensation of being pampered—in the shower. Cosmetic chemist Ginger King says "Dense, creamy foams give a sensorial experience." She explained, "Foams denote feelings of luxury, and it's that experience that make consumers crave for more and repeat the purchase." So now you know. Happy frothing!

Post Your Comment  
Excellent Very Good Good Fair Poor



Recently Posted Comments
FREE
AllMediaNY AllMediaNY AllMedaiNY
allmediany market place