20 May 2010 EST
- by Rachel Allen, Staff Writer
What is it about pop sensation Justin Bieber that makes the tweens go wild? He does not in any way resemble a vampire, nor does his angelic smile and Michael Jackson-esque voice fit into the Cullen fanworld that seems to have captivated the youths of today. Neither can his charm be attributed to his awkward dancing or short stature. Only one thing remains as the key to Bieber’s sensational persona: his hair.
“The Bieber,” as it has been dubbed, is a look that anyone who has ever been in middle school will recognize: long-ish (as if mom forgot to cut it last week), with “the flip” – the mass of hair swoops out at the ends, mainly going in one direction as if the kid has been in a wind tunnel. The eponymous hairstyle is already proving to be taking its place in hair history by force, and will probably be placed beside the Rachel, the Farrah, and the Robert (Pattinson, that is – these tweens sure know how to popularize a haircut) in the hairstyle hall of fame.
It seems like it has been a while since Americans have, as a whole, been rushing to salons, all eagerly obsessing over one style, and Bieber has filled that void.
This isn’t merely speculation – not only Bieber himself, but his hair, have been on the receiving end of multiple news stories (even the New York Times deemed Bieber’s enchanting locks important enough to cover).
According to a report on Fox News 5, New York City parents are shelling out over $150 at high-fashion salons to get their children Bieber-ready. This is a statement that says almost as much about city parents as it does about their offspring, but the fact is that now, more than ever, the power of the industry is shifting from the adult, to the young-adult. From pint-sized fashion blogger Tavi getting front-row seats at fashion week, to one of the most universally common tween boy hairstyles becoming suddenly infamous because of one hair flip from a pop-singing 16 year-old Twitter fanatic, the kids are taking over.
The good thing is that the styles and trends of the up-and-coming generation go as quickly as they come – just recently Bieber fell out of Twitter’s trending topics (the first time since his meteoric rise to fame), and who knows what will happen if he falls out of vogue. Kids these days could be pounding down salon doors asking for the “Grayson” (the newest Bieber incarnation, instantly famous online for performing a Lady Gaga song at his 6th grade talent show).
Unless a new person or fad can truly challenge Bieber’s ability to make thirteen year-olds everywhere riot in the streets, Bieber will reign supreme – at least until he gets his next haircut.